Upright prairie coneflower with the scientific name: Ratibida columnifera f. pulcherrima, a species of the genus Ratibida (Prairie coneflower) in the family Asteraceae.
Other names: Column flower, Mexican Hat, Obelisk flower, Long-head coneflower
Synonyms: Obeliscaria pulcherrima, Ratibida pulcherrima
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